Their Purchaser Info Platform cuts sampling lead time, boosts effectivity, and permits extraordinarily centered engagement.
Unilever Meals Choices (UFS) Malaysia and its AI & info affiliate Avinity Analytics launched residence the extraordinarily sought-after Malaysia Know-how Excellence Awards 2025 throughout the Analytics – FMCG class for UFS Purchaser Info Platform (CDP), an info decision designed to verify, enrich, and engage B2B leads throughout the meals & beverage (F&B) sector.
With UFS’s imaginative and prescient to revolutionise B2B lead administration, and via the joint design and enchancment effort with Avinity Analytics, the UFS CDP harnesses superior analytics and AI utilized sciences to verify promoting campaigns attain the appropriate meals operators.
This purchaser info platform delivers environment friendly sampling and hyper-targeted ideas by way of a seamless verification, enrichment, and engagement info pipeline.
The lead verification automation course of filters out non-viable leads early. The consequence: a 75% low cost in sampling lead time and a 40% improve in sampling effectivity, significantly reducing wastage from non-existent addresses.
As quickly as verified, leads enter an enrichment half that captures vital info elements for a whole 360° profile. Verified leads are then handed to the UFS Achievement Employees by way of a personalized web software program, whereas the CDP concurrently extracts on-line info paying homage to opinions, rankings, and menu information.
This enriched dataset empowers Unilever Meals Choices to guage each lead’s enterprise potential, decide cuisine-specific alternate options, and map product match at a granular stage.
With in-depth info for every restaurant, UFS can now ship hyper-targeted engagements. Product ideas are tailored to match each outlet’s delicacies and best-selling dishes, whereas menu gap insights highlight alternate options for diversification, positioning UFS not merely as a supplier nevertheless as a strategic affiliate throughout the restaurant’s progress.
“The UFS CDP serves as a robust engine for driving progress and establishing important B2B relationships. By specializing in appropriate lead qualification, granular info assortment, and customised outreach, we maximise return on funding and pave one of the simplest ways for sustained success throughout the aggressive F&B panorama,” the winners shared.
The Malaysia Know-how Excellence Awards recognises organisations pushing the boundaries of technological innovation and digital excellence in Malaysia—celebrating individuals who drive transformation and set new enterprise benchmarks.
The Malaysia Know-how Excellence Awards is obtainable by Asian Enterprise Overview Journal. To view the whole file of winners, click on on proper right here. In case you want to be a part of the 2026 awards programme and be acclaimed to your agency’s glorious contributions in pursuit of technological innovation, please contact Danica Avila at [email protected].
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