Thomas Prepare dinner (India) Restricted, India’s main omnichannel journey providers firm, has unveiled TACY, its new AI-generated digital avatar, who will function each model ambassador and personified journey assistant on www.thomascook.in
This strategic introduction underscores the corporate’s dedication to digital innovation and next-generation buyer engagement in journey.
Positioned because the digital face of Thomas Prepare dinner India, TACY combines AI-powered steerage and conversational engagement, offering professional help for travellers searching for curated holidays. Her debut coincides with the launch of Thomas Prepare dinner’s flagship Europe Summer time 2026 portfolio, representing a brand new period of AI-driven journey inspiration.
The Europe Summer time 2026 assortment options over 1,000 assured departures, 15+ value-led holidays, and curated itineraries spanning Western and Jap Europe, the Mediterranean, and Scandinavia — designed for households, {couples}, and teams. Via TACY, prospects can entry immersive insights, suggestions, and planning help tailor-made to their journey pursuits.
As a part of the marketing campaign rollout, Thomas Prepare dinner India has produced a collection of AI-generated movies that includes TACY throughout iconic European locations. These movies are designed to showcase the corporate’s product portfolio, spotlight distinctive journey experiences, and information prospects by means of the vacation choice course of in an interactive, visually partaking manner.
The corporate can be integrating QR-enabled print and outside media, permitting audiences to immediately entry movies and data through cell units. This method blends conventional and digital channels, making a seamless and revolutionary engagement mannequin for the trendy traveller.
Abraham Alapatt, President & Group Head – Advertising and marketing, Service High quality, Worth Added Companies & Innovation, Thomas Prepare dinner (India) Restricted, mentioned:
“India is among the many quickest rising digital economies on the earth, with one of many youngest and most dynamic traveller demographics. Our prospects are digital-first, curious, and anticipate interactive engagement that goes past conventional advertising and marketing. With TACY, we’re pioneering a brand new period of promoting innovation — creating immersive, conversational experiences that resonate with new-age travellers. This initiative is completely timed with the launch of our flagship Europe Summer time 2026 portfolio and lengthening to different locations, enabling us to attach with prospects in a manner that’s intuitive, partaking and future-ready.”
With TACY, Thomas Prepare dinner India reaffirms its function as an trade innovator, seamlessly integrating synthetic intelligence, storytelling, and personalization into journey advertising and marketing. The initiative displays the corporate’s broader imaginative and prescient to leverage expertise as an enabler of human connection, remodeling how travellers uncover, plan, and expertise their journeys.
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