Dec. 6, 2025, 4:13 a.m. CT
Texas Tech followers and alumni now have a brand new place to buy Crimson Raider gear — simply in time for these last-minute vacation reward.
On Dec. 5, the college dropped a curated, designer-crafted life-style merch assortment known as Evermore Exclusives — named after the college’s award-winning journal.
“The gathering is in contrast to something Texas Tech has provided earlier than,” stated Matt Dewey, vice chairman for Advertising & Communications. “We got down to create premium merchandise that feels elevated, distinctive and genuine to our story. These items are produced with nice consideration to element, making them particular keepsakes for anybody who loves Texas Tech.”
From sweatshirts, hats and T-shirts to YETI tumblers and a one-of-a-kind letter jacket, based on the college, Evermore Exclusives provides premium, distinctive merchandise followers gained’t discover wherever else with every bit that includes elevated design, unique detailing and craftsmanship that displays the pleasure and spirit of Texas Tech.
“Texas Tech’s historical past and traditions are deeply significant to our neighborhood, and this assortment offers a brand new manner for Crimson Raiders to precise that connection,” stated Lawrence Schovanec, president of Texas Tech. “Evermore Exclusives displays the standard, character and pleasure that outline our college students, alumni and supporters, and we’re proud to introduce it.”
Some gadgets throughout the assortment embrace unique collaboration with Settlemier’s Award Jackets on a letter jacket — out there in crimson or grey — adorned with customized Texas Tech patches, logos and iconic phrases equivalent to “Struggle Raiders Struggle” from the college combat tune.
Different unique collaborations embrace Oxford Pennant, YETI, Blackwing and Daniel Luu hats with — Daniel Luu hats being relased in a number of types and produced in restricted, individually numbered manufacturing runs of /100, /200 and /300.
These can both cease by the merch store on the second ground of the Administration Constructing, or on the Texas Tech DFW web site, or go to on-line at EvermoreExclusives.com.
Mateo Rosiles is a reporter for the Lubbock Avalanche-Journal and USA TODAY Community in Texas. Obtained a information tip for him? E mail him: mrosiles@lubbockonline.com.
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