TCS Acquires AI Advisory Agency for $700 Million

BENGALURU: TCS signed a definitive settlement to accumulate US-based Salesforce consulting agency Coastal Cloud in an all-cash deal valued at $700 million. Based in 2012, Coastal Cloud brings AI-led advisory and enterprise consulting capabilities to assist purchasers reimagine gross sales, service, advertising and marketing, income, and commerce. With the acquisitions of ListEngage and now Coastal Cloud, TCS mentioned it is positioned among the many high 5 Salesforce consulting companies globally. In Oct, TCS strengthened its Salesforce apply via the acquisition of ListEngage, with capabilities for its Agentforce, advertising and marketing cloud, and commerce cloud experience. Coastal Cloud was nominated to the Salesforce Associate Advisory Board, permitting it to assist form product improvements and develop providers to assist new launches.The agency is led by Eric Berridge, a Salesforce veteran who constructed and scaled category-leading Salesforce providers ventures. Salesforce Ventures has been a strategic investor within the firm. The acquisition provides over 400 seasoned professionals with greater than 3,000 multi-cloud certifications, strengthening TCS’ Salesforce advisory and consulting capabilities throughout verticals. Coastal Cloud’s shopper portfolio spans a number of industries, and the deal offers TCS higher entry to the mid-market section, together with cross-selling synergies throughout each companies’ buyer bases.TCS COO Aarthi Subramanian mentioned, “This acquisition marks a pivotal milestone in advancing our international Salesforce capabilities and accelerating our AI-led transformation agenda. It’s one other vital step in direction of realising TCS’s imaginative and prescient of turning into the world’s largest AI-led know-how providers firm.” The transaction, nonetheless, is topic to approvals from regulatory our bodies.