NACOGDOCHES, Texas (KETK) — College students at Stephen F. Austin State College’s School of Enterprise put their entrepreneurial and advertising abilities on full show throughout a semester-long Taylor Swift themed advertising course.
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This system culminated in a showcase presentation this week the place college students demonstrated how they may flip inventive ideas into actionable enterprise methods.
Taught by Dr. Amy Mehaffey, the course explored Taylor Swift not simply as a musical icon however as a masterful entrepreneur and one of the crucial influential entrepreneurs of her era. College students studied Swift’s methods after which utilized them, growing their very own product launches impressed by her method.
“One of the best a part of this course was watching college students understand how succesful they’re after they’re given inventive area,” Mehaffey stated. “Taylor Swift was merely an entry level, however what they’re actually studying is how you can suppose like entrepreneurs, problem-solve and discover life as entrepreneurs.”
Through the showcase, college students offered prototypes, mockups and visuals that illustrated their means to use entrepreneurial pondering to their very own model ideas.
“This class taught me probably the most out of all my courses,” senior advertising main from Weatherford Logan Pantoja stated. “I’ve an entire new understanding and perspective on advertising and my love for the self-discipline has solely grown stronger. The category strengthened my inventive abilities and understanding of branding technique.”
Photograph courtesy of Stephen F. Austin State College.
A festive “Swift-Mas” environment added to the joy, mixing tutorial rigor with creativity and seasonal celebration. The course’s 43 college students from 9 totally different majors reworked advanced enterprise ideas into polished shows, demonstrating not simply data however the means to suppose entrepreneurially in real-world context, in accordance with Mehaffey.
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“Along with growing and pitching their very own product launches, college students engaged in a theory-driven evaluation of how public figures navigate model challenges and scrutiny,” Mehaffey stated. “That task pushed them to suppose critically about popularity administration and the strategic selections behind the headlines. I’m proud to say many college students reported leaving the course with strengthened inventive problem-solving skills and a deeper understanding of selling, branding and entrepreneurship.”
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