Tag: Habits

  • AU Small Finance Bank Launches Campaign to Transform Banking Habits

    AU Small Finance Bank Launches Campaign to Transform Banking Habits

    AU Small Finance Bank (AU SFB) has unveiled its new brand campaign carrying forward the brand’s core theme of Soch Badlo, aur Bank Bhi (Change Your Thinking, Change Your Bank). Featuring Bollywood actors Ranbir Kapoor and Rashmika Mandanna, the campaign marks a creative departure from its predecessor, with McCann with the core messaging that repositions…