Tag: Adtech
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Amazon’s $60 Billion Advert Empire: Adtech Companies and Businesses Face Strain
Amazon is taking part in a fragile dance with its tech and company companions. For years, Amazon has relied on shut partnerships with retail-focused adtech corporations to develop its burgeoning advert enterprise. In 2021, Amazon formally launched a program referred to as the Amazon Advert Associate Community that helped match up advertisers with tech corporations…