NACOGDOCHES, Texas –– College students in Stephen F. Austin State College’s Nelson Rusche School of Enterprise stepped into the highlight throughout finals week for the Swift-Mas Showcase, an occasion supported by SFA’s Arnold Middle for Entrepreneurship that highlighted pupil innovation and artistic problem-solving all through the autumn semester.
Held outdoor close to SFA’s iconic Surfin’ Steve fountain, the showcase served as the ultimate presentation day for “Swiftonomics: The Enterprise of Music and Entrepreneurship,” a course taught by Dr. Amy Mehaffey, lecturer within the Division of Administration and Advertising and member of SFA’s Entrepreneurship College Fellows Program.
In accordance with Mehaffey, the course examines Swift not as a star however as an entrepreneur whose mastery of storytelling, values-based branding, market segmentation and viewers connection makes her probably the most influential entrepreneurs of her era. College students spent the semester analyzing these methods and growing their very own totally realized product launches impressed by Swift’s method.
“The most effective a part of this course was watching college students notice how succesful they’re once they’re given artistic house,” Mehaffey stated. “Taylor Swift was merely an entry level, however what they’re actually studying is the best way to assume like entrepreneurs, problem-solve and discover life as entrepreneurs.”
Through the showcase, attendees explored particular person pupil enterprise ideas that includes prototypes, mockups and visuals that demonstrated how college students utilized entrepreneurial frameworks to develop progressive options for their very own manufacturers. Individuals described the expertise as each energizing and confidence-building.
“This class taught me essentially the most out of all my courses,” stated Logan Pantoja, senior advertising and marketing main from Weatherford. “I’ve an entire new understanding and perspective on advertising and marketing, and my love for the self-discipline has solely grown stronger. The category strengthened my artistic expertise and understanding of branding technique.”
A festive “Swift-Mas” ambiance elevated the occasion even additional, mixing educational rigor with creativity and seasonal celebration. The course’s 43 college students representing 9 totally different majors remodeled enterprise ideas into sensible, audience-ready shows to showcase not solely their information but in addition their capability to assume entrepreneurially in a real-world context, in keeping with Mehaffey
“Along with growing and pitching their very own product launches, college students engaged in a theory-driven evaluation of how public figures navigate model challenges and scrutiny,” she stated. “That task pushed them to assume critically about popularity administration and the strategic selections behind the headlines. I’m proud to say many college students reported leaving the course with strengthened artistic problem-solving skills and a deeper understanding of promoting, branding and entrepreneurship.”
Autumn Nielsen, junior entrepreneurship main from Kingwood, echoed this sentiment.
“We discovered how advertising and marketing works in the actual world and the way folks reply to totally different advertising and marketing instruments,” Nielsen stated. “This was so efficient as a result of we have been speaking about an actual particular person and never studying about some idea in a textbook.”
For extra data on SFA’s advertising and marketing and entrepreneurship educational applications, go to sfasu.edu/mgtmkt. To be taught extra concerning the Arnold Middle for Entrepreneurship, go to sfasu.edu/ace.
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