Innoviti Technologies, India’s leading payments-centric retail SaaS platform, today announced the appointment of Sandeep Mina as Chief Business Officer – Retail. He will lead the P&L of Innoviti’s genie and link business lines, driving business strategy, nationwide retail sales and distribution execution, and ecosystem partnerships.
He brings over 20 years of experience in building and scaling high-velocity businesses at consumer organisations such as Swiggy, Dukaan, Hotstar/Star India, Coca Cola, and Marico. Prior to joining Innoviti he was the CEO at Shecommerz, a last-mile distribution company for banks, multinationals, and retail giants. He is an alumnus of IIT Delhi and IIM Ahmedabad.
Innoviti genie is a sales acceleration software that has helped more than 4000 local mobile merchants with high agency to sell more with higher margins than ever before. Launched in 2021, it has grown rapidly over the past 3 years to constitute 55% of Innoviti’s revenues. Innoviti link is India’s highest rated payment links app that enables more than 9000 local merchants to expand their boundaries by collecting online payments from remote customers without collection anxiety. Launched in early 2024 it has seen widespread acceptance across high-transaction value businesses and is scaling up rapidly month-on-month. Sandeep’s appointment aims at strengthening Innoviti’s ability to capture the next phase of growth in these businesses, especially in Tier-2 to Tier-4 markets.
He will be based in Bengaluru and will hold responsibility for the P&L of innoviti genie and innoviti link products, driving sales, distribution, and partner network strategies.
Innoviti achieved operating profitability in May 2025 and is adequately capitalized to fuel its growth plan. The company is now bolstering its leadership for a sustained period of profitable hyper-growth leading to an exit in near future.
“Sandeep brings a rare combination of strategic and execution muscle at a time when Innoviti’s core business has turned cash flow positive and the new businesses of genie and link are growing fast. His experience in scaling complex commercial engines will help Innoviti accelerate expansion while staying sharply focused on profitable, high-quality growth,” said Rajeev Agrawal, Founder & CEO, Innoviti.
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