Samsung Electronics has launched “Why Samsung,” a world marketing campaign that highlights 4 core values that set the corporate’s house home equipment aside: Bespoke AI, SmartThings[1], Safety and Reliability.
The marketing campaign goals to ship these core values and the messages behind them to customers in over 50 nations by means of numerous digital platforms, together with Samsung.com, YouTube and social media channels, it started in October.
To kick off the marketing campaign, Samsung launched a video that highlights the revolutionary Synthetic Intellifence (“AI”) applied sciences behind Bespoke AI. Samsung’s fridges, ovens and different house home equipment work collectively to create an clever AI kitchen. Merchandise just like the all-in-one washer-dryer ship optimised efficiency for each cycle, whereas the robotic vacuum cleaner offers personalised experiences tailor-made to customers’ life and desires.
Strong safety ensures customers can get pleasure from their sensible home equipment with confidence.[2] Specifically, Knox offers thorough safety from malware and exterior threats.[3] Additionally, SmartThings1, with its unparalleled connectivity, serves because the central engine of the AI house.
Samsung continues to strengthen the standard, sturdiness, and customer support of its house home equipment to make sure lasting reliability all through every product’s lifecycle. Leveraging its aggressive edge in key parts equivalent to compressors and motors, the corporate additional elevates the person expertise by providing the House Equipment Distant Administration (HRM) service[4] – now obtainable in additional than 120 nations[5] – and offering as much as seven years of free One UI upgrades[6] that hold merchandise updated with the most recent AI options and safety enhancements.
“The ‘Why Samsung’ marketing campaign brings collectively what really defines Samsung home equipment — revolutionary Bespoke AI, seamless SmartThings connectivity, trusted Knox safety, and lasting reliability,” mentioned Jessie Track, Vice President and Head of Advertising and marketing Group at Digital Home equipment (DA) Enterprise, Samsung Electronics. “Shifting ahead, we are going to proceed to ship compelling messages to customers worldwide about why … Samsung…”
Samsung Newsroom will likely be presenting a sequence of 4 interviews that delve into every of those core values.
[1] Obtainable on Android and iOS gadgets. A Wi-Fi connection and a Samsung account are required.
[2] For additional info, see: Knox Vault | Fundamentals | Samsung Knox Documentation
[3] Verified to stage ‘Diamond’ beneath UL Options’ Advertising and marketing Declare Verification IoT Safety Ranking.
[4] HRM is supported on SmartThings-enabled fashions launched after 2019. Customers should obtain the SmartThings app obtainable on Android and iOS gadgets. A Wi-Fi connection and a Samsung account are required. Availability of supported merchandise and options might range by nation and mannequin.
[5] As of August 2025.
[6] Supported on Wi-Fi-enabled house home equipment launched in 2024 and later.
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