Samsung Electronics has dominated out itemizing of its India enterprise for now, saying it would as a substitute deal with accelerating synthetic intelligence adoption throughout its merchandise and increasing its shopper finance arm to drive gross sales in probably the most essential development markets.
In an interview with PTI, JB Park, President and CEO of Samsung Southwest Asia, mentioned the South Korean big is trying to deepen its manufacturing footprint in India and has utilized beneath the production-linked incentive (PLI) scheme for parts to fabricate cell phone shows in India.
Samsung runs its largest smartphone manufacturing facility on the planet in Noida, which has advanced right into a key export hub lately.
When requested about any chance of IPO, Park mentioned: “No, we would not have any such plans as of now”.
Whereas different South Korean friends like Hyundai Motor India and LG Electronics have tapped public markets to lift capital and strengthen their native footprint, Samsung locations a choice on inner development over market-funded growth.
The technique displays a twin purpose – leveraging AI to distinguish merchandise in a crowded shopper electronics market whereas utilizing financing options to spice up gross sales amid slowing world demand.
Park mentioned Samsung could be adequately funded by its capital requirement for funding in development alternatives. Apart from IPO, there are completely different means to accumulate capital, similar to institutional borrowings or by company bonds, amongst others.
“So, there are a number of choices you could get the working capital in place. So, IPO is just not the plan for Samsung,” he mentioned.
By prioritising operational growth over a public itemizing, Samsung is signalling confidence in long-term development potential in India whereas sustaining tighter management over its strategic and monetary route.
Park mentioned Samsung is trying to increase its interest-free finance scheme to residence home equipment. It presently sells smartphones on interest-free month-to-month EMIs, and the identical is now being expanded to televisions and washing machines.
“Greater than 40 per cent of smartphones have been bought on Finance + (Samsung EMI scheme),” he mentioned.
When requested what development Samsung expects on this section, Park mentioned:” This section (Finance +) is rising 10 per cent yearly”.
This scheme is a really large “development engine” for Samsung India to develop within the rural markets of the north and northeast.
Park mentioned AI will probably be a cornerstone for future Samsung merchandise. A few of these will probably be showcased on the CES 2026, the world’s largest shopper electronics and IT exhibition, in Las Vegas subsequent month.
He mentioned the corporate’s AI home equipment are coming into a “new turning level”, delivering smarter, extra personalised experiences that improve on a regular basis residing.
Samsung may also spotlight improvements in TV expertise at its “The First Look” occasion on January 4, 2026, in Las Vegas, he added.
At CES, Samsung will unveil upgrades throughout its AI equipment lineup, together with the AirDresser, Laundry Combo, WindFree Professional Air Conditioner, and the flagship Jet Bot Steam Extremely robotic vacuum.
The enhancements mix AI-powered customisation with {hardware} enhancements to supply smarter cloth care, intuitive temperature management, and seamless cleansing experiences tailor-made to person life.
Within the kitchen, Samsung will showcase the upgraded AI Fridge Household Hub, integrating Google Gemini for the primary time. The brand new AI Imaginative and prescient improves on-device meals recognition, increasing the forms of recent and processed meals the fridge can determine and handle, providing a extra versatile and complete kitchen expertise.
Samsung may also increase its Micro RGB TV lineup, introducing the following era of show expertise aimed toward setting new requirements for premium residence viewing.
Highlighting its world AI ambitions, Park famous that Samsung employs over 10,000 engineers in India throughout three R&D centres and a design centre, contributing to each native and world product improvements.
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