For Rivian’s chief of autonomy, the choice to place in lidar for the EV firm’s coming R2 SUV was apparent.
James Philbin, Rivian’s VP of autonomy and AI, instructed Enterprise Insider that the worth of lidar has decreased considerably sufficient in recent times to have the ability to put the sensor inside a personally-owned, mass-production automobile.
“It has been on this unimaginable price curve, the place 10 years in the past, it will be simply unimaginable that you may put a lidar on a shopper automobile. And now it is moving into that worth level, sort of within the vary of a radar,” Philbin stated. Radar, a sensor that makes use of radio waves, is usually seen in fashionable vehicles which have a sophisticated driver-assistance system (ADAS) or blind spot detection.
Lidar is a sensor that makes use of laser mild to measure depth. Whereas it is traditionally been used for topography, the sensor has gained extra visibility within the automotive world with the appearance of self-driving vehicles.
Most notably, Waymo’s robotaxis have a number of lidar sensors, together with the spinning lidar on the roof of the automobile. Waymo has stated that lidar gives extra security to the automobile’s AI driver.
On Thursday, Rivian introduced a street map to completely autonomous driving, which incorporates constructing an in-house chip and putting in a lidar sensor within the firm’s coming SUV, the R2.
Philbin, who beforehand labored at Zoox and Waymo, instructed Enterprise Insider that lidar makes an autonomous system “extra sturdy” and might help the corporate get to its self-driving aim “sooner.”
“It is very inexpensive,” he stated. “The efficiency it provides you for that price is actually superb. And so to me, it is sort of a no brainer that you’d need extra sensors and extra modalities for one thing that is so security essential.”
Utilizing lidar diverges from the technique of Rivian’s important EV competitor, Tesla, which has taken a powerful stance on pursuing self-driving with cameras solely.
Tesla CEO Elon Musk as soon as referred to as lidar an costly “crutch.”
Within the late 2000s, throughout the days of the Google Self-Driving Automobile Mission, a single lidar unit might include a five-figure price ticket. At the moment, trade leaders say an identical unit might price a couple of hundred {dollars}.
Rivian workers, together with Philbin, didn’t disclose the price of the lidar unit within the R2 when requested by Enterprise Insider.
R2 will first be launched with out the sensor in early 2026. It is slated to be Rivian’s most cost-effective automotive up to now, with a beginning worth of $45,000. The corporate goals to launch an R2 with lidar in late 2026.
When requested what the fee distinction was to place a lidar within the R2, Philbin declined to remark however stated that it was “not a major consideration.”

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