Rivian’s AI and Autonomy Shine Amid Ongoing EV Challenges


Rivian CEO RJ Scaringe on the firm’s first “Autonomy and AI Day” on Dec. 11, 2025, in Palo Alto, California.

Lora Kolodny | CNBC

Rivian Automotive impressed Wall Avenue on Thursday with its plans for synthetic intelligence, automation and an internally developed silicon chip, however vital challenges involving demand and capital stay for the electrical car maker.

Regardless of Wall Avenue analysts expressing some optimism following Rivian’s first “Autonomy and AI Day,” the corporate’s inventory fell 6.1% to shut Thursday at $16.43 per share. However shares recovered throughout intraday buying and selling Friday and have been up greater than 15%.

Whereas the occasion did not trigger many analysts to alter scores or worth targets, Needham raised its worth goal on Rivian by 64% to $23 per share. The agency did so on the tech bulletins and potential for future licensing offers, in addition to higher-than-consensus expectations on deliveries subsequent 12 months of the corporate’s new midsize R2 SUV.

“RIVN signaled a shift from an [automaker] adopting autonomy to at least one leveraging AI to construct end-to-end autonomy,” Needham analyst Chris Pierce mentioned in a Friday investor be aware.

The corporate’s inventory had ramped up heading into the AI Day, however many analysts believed the bulletins from the occasion have been already “priced in.” Shares additionally fell as OpenAI made its personal AI announcement Thursday, revealing its most superior mannequin but.

“We attended Rivian’s Autonomy & AI Day yesterday in Palo Alto and got here away largely impressed with the strategic path outlined by administration,” Deutsche Financial institution analyst Edison Yu mentioned Friday in an investor be aware. “Nonetheless, the inventory’s weak spot appears warranted given the run-up since earnings and lack of a serious AI partnership/deal announcement.”

Rivian’s bulletins included a proprietary chip, RAP1, designed for “bodily AI,” specifically autonomous driving; an developed software program structure, or “brains” of the car; a brand new AI assistant; and a roadmap for attending to “private L4,” or absolutely self-driving personally owned automobiles.

The latter begins later this month with an replace involving its hands-free driving system, adopted by plans to proceed to broaden capabilities till automobiles attain full autonomy within the years forward. Rivian didn’t disclose a timeframe for the complete autonomy or potential robotaxi fleet autonomous automobiles.

Rivian CEO RJ Scaringe on new AI tech, autonomous driving and more

Main as much as the occasion, Rivian shares have been up greater than 30% to $17.50. Regardless of these features, shares stay properly off the degrees of the corporate’s IPO of $78 per share in 2021.

Barclays analyst Dan Levy and others mentioned whereas Rivian’s know-how bulletins, together with the shock proprietary chip, have been spectacular, the corporate stays a “present me” story amid more difficult market situations.

“With RIVN dealing with a more durable path to breakeven on core car gross sales alone, we consider with enhanced AV/AI capabilities RIVN is additional paving the trail to extra software program/service revenues, which might be margin accretive,” Levy mentioned Friday in an investor be aware. “To be clear, there’s actually a ‘present me’ ingredient for RIVN on its capabilities.”

Challenges embody slumping EV demand following the finish of as much as $7,500 tax credit in September, lack of different assist underneath the Trump administration and inside struggles on the firm involving merchandise and capital.

A number of analysts famous the adoption of superior driver help methods stays low throughout the business, even at U.S. EV chief Tesla, and Rivian is continuous to play catch as much as different corporations which have supplied such methods for years.

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Shares of “pure EV” performs Tesla, Rivian and Lucid in 2025.

Rivian founder and CEO RJ Scaringe and different executives argued that the corporate’s vertical integration of in-house capabilities together with software program, AI, car platforms and different applied sciences will permit the automaker to be extra environment friendly, faster and higher than others.

“AI is enabling us to create know-how and buyer experiences at a fee that’s utterly totally different from what we have seen up to now,” Scaringe mentioned in the course of the occasion.

Such arguments, in addition to the automaker’s prior $5.8 billion three way partnership software program deal with Volkswagen, have led Wall Avenue to cost Rivian’s software program enterprise increased than its core of manufacturing and promoting EVs, given market situations.

A $12 worth goal for Rivian shares from Morgan Stanley, which not too long ago downgraded the corporate to underweight, consists of $7 for software program and providers and $5 for its core automotive enterprise. A number of analysts added that Rivian may be capable to license or promote its latest applied sciences, together with chips.

“RIVN is creating a collection of {hardware} and software program choices to stay aggressive in an Auto 2.0 world. Nonetheless, a number of dangers stay round demand, probably limiting information seize wanted to succeed in increased ranges of autonomy,” Morgan Stanley’s Andrew Percoco mentioned in a Friday be aware.

Morgan Stanley raised issues about autonomy adoption charges, lackluster EV demand forward of Rivian’s new “R2” car subsequent 12 months and a chronic path to profitability as reasoning for the ranking affirmation.

Rivian R2 is showcased on the firm’s first Autonomy and AI Day showcasing developments in self-driving know-how, in Palo Alto, California, U.S., Dec. 11, 2025.

Carlos Barria | Reuters

RBC Capital Markets analyst Tom Narayan agreed: “The developments improve Rivian’s product providing however don’t tackle ongoing issues round liquidity and R2/R3 profitability.”

Rivian continues to lose billions of {dollars} yearly, regardless of vital value reductions and features in software program income due to its cope with VW.

Rivian ended the third quarter with $7.7 billion in whole liquidity, together with practically $7.1 billion in money, money equivalents and short-term investments that Scaringe has mentioned place the corporate “rather well” for the R2 launch.

The R2 midsize SUV is essential for Rivian — particularly since it is a main market within the U.S. With expectations of a $45,000 beginning worth, it’s anticipated to broaden Rivian’s buyer base and be a proof-point for the corporate’s efforts relating to profitability and value financial savings.

Rivian’s present R1 pickup truck and SUV shopper fashions begin at greater than $70,000. It additionally builds electrical supply vans, largely for its largest shareholder Amazon, that begin round $80,000.

“Profitability strain will doubtless intensify as Rivian rolls out its ~$45K R2 platform within the extremely aggressive mid-size SUV phase,” Narayan mentioned. “Whereas concentrating on a cheaper price level may improve market attain, the R1 platform’s struggles with profitability regardless of being practically double the worth of the R2 elevate.”

Shares of Rivian, with a $22.5 billion market cap, are rated maintain with a $15.43 per share worth goal, in response to common scores and estimates compiled by FactSet.

— CNBC’s Michael Bloom contributed to this report.



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