Remodeling FMCG Distribution in Africa: Hazem Afify’s Technological Revolution

• Hazem Afify based Sumet in 2021 to modernize FMCG provide chains for African retailers.
• Sumet targets native and casual markets that conventional distribution networks serve inefficiently.
• The platform permits fast deliveries, typically inside 24 hours in main city areas.

Hazem Afify is an Egyptian-born entrepreneur based mostly in Dar es Salaam, Tanzania. He based and at present leads Sumet as chief government officer. The know-how firm redesigns fast-moving client items provide chains for neighborhood retail shops.

Sumet launched operations in 2021. The corporate positions itself as a devoted platform for fast-moving client items. The platform goals to facilitate market entry and model progress throughout Africa. The corporate focuses on native and sometimes casual markets, the place conventional distribution networks wrestle to serve small retailers effectively.

The platform permits retailers to order a variety of branded merchandise with a couple of clicks. The system supplies quick supply, typically inside 24 hours in chosen city areas. This mannequin reduces journey time, lowers logistics prices, and limits stock-out dangers.

For manufacturers and distributors, Sumet supplies detailed visibility into product efficiency at particular person shops. The platform permits order monitoring and merchandise movement monitoring. These options enable producers to optimize supply planning, alter discipline presence, and higher perceive retailers’ operational wants.

Alongside Sumet, Hazem Afify co-founded and leads International Enterprise as chief government officer. The export, import, and distribution firm operates from Turkey. The corporate launched in 2015. It focuses totally on fast-moving client items and cosmetics. The corporate maintains branches in Tanzania, together with Dar es Salaam and Zanzibar.

Hazem Afify graduated from Cairo College in Egypt. He earned a bachelor’s diploma in digital and communications engineering in 2007. He started his skilled profession in 2008 at Mentor Graphics. The digital design automation firm employed him as a technical advertising engineer and later as an built-in circuit design marketing consultant till 2015.

This text was initially revealed in French by Melchior Koba

Tailored in English by Ange Jason Quenum