Rejoice, New 12 months’s dieters: Oreos are getting a sugar-free choice.
Mondelez mentioned Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale within the U.S. in January. They’re a everlasting addition to the corporate’s Oreo lineup.
It’s the primary time Mondelez has offered sugar-free Oreos within the U.S. They’re already offered in Europe and China, the corporate mentioned.
Mondelez mentioned shoppers are more and more in search of what it calls “conscious indulgence,” and the brand new Oreos will fill an present hole available in the market for sugar-free sandwich cookies.
Others have additionally famous the pattern towards more healthy snacks. In a report earlier this 12 months, the market analysis firm Circana discovered {that a} majority of Individuals are in search of out snacks they take into account “good for them.” Conagra Manufacturers, which makes popcorn and Slim Jim meat snacks, mentioned in a latest snacking report that Millennials and Era Z shoppers, specifically, are in search of portion-controlled and wellness-focused snacks.
Coca-Cola Zero Sugar, which was launched in 2017, noticed gross sales bounce 9% final 12 months, whereas authentic Coke gross sales grew simply 2%. Mondelez can be going through competitors from Hershey, which sells zero sugar variations of Reese’s Peanut Butter Cups and different candies, and Voortman, a sugar-free wafer cookie model.
Mondelez mentioned it spent 4 years growing no-sugar Oreos so it might make sure the cookies nonetheless tasted just like the originals. For sweetening, the Oreos comprise maltitol, a sort of sugar alcohol that’s additionally present in some vegetables and fruit; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, an artificial sweetener.
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Evaluating the diet knowledge on Zero Sugar and common Oreos is difficult, because the serving sizes differ.
A serving of Oreo Zero Sugar cookies, which is outlined as 22.6 grams, has 90 energy, 4.5 grams of fats and 16 grams of carbohydrates. A serving of standard Oreos, which is outlined as three cookies or 34 grams, has 160 energy, 7 grams of fats and 25 grams of carbohydrates.
The most important distinction: a serving of standard Oreos incorporates 13 grams of added sugars, or 26% of the beneficial every day quantity. Zero Sugar Oreos comprise none.
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