Nvidia has now entered right into a non-exclusive licensing take care of AI {hardware} startup Groq. As half pf the settlement the chipset main can be bringing its founder and several other different prime executives in a transfer which underscores Nvidia’s aggressive growth within the AI period. Groq introduced that Jonathan Ross, its founder and CEO together with the corporate’s president and different senior engineers will now be a part of Nvidia. Regardless of this expertise shift, the AI {hardware} startup will proceed to function independently as this deal is only a licensing partnership and never an acquisition. “Groq introduced that it has entered right into a non-exclusive licensing settlement with Nvidia for Groq’s inference expertise. The settlement displays a shared concentrate on increasing entry to high-performance, low price inference. As a part of this settlement, Jonathan Ross, Groq’s Founder, Sunny Madra, Groq’s President, and different members of the Groq crew will be a part of Nvidia to assist advance and scale the licensed expertise,” stated the corporate in a weblog put up.Neither Nvidia not Groq have disclosed the monetary phrases of the licensing deal.
Groq’s AI Hardare Edge
Groq is understood for its Language Processing Unit (LPU) which is a customized chip designed for AI inference, the method by which skilled fashions made predictions or take selections. The startup was valued ay $6.9 billion simply three months in the past and it additionally managed to boost $750 million in its newest spherical of funding. Additionally, Ross and Groq engineer Douglas Wightman has earlier labored at Google, the place he helped the corporate in growing its first Tensor Processing Unit (TPUs). It is very important notice that TPUs have been specialised chips that rival Nvidia’s GPUs in acceearung large-scale machine studying duties.
Nvidia’s AI growth
Nvidia, now the world’s most dear firm with a market cap above $4.5 trillion, has been aggressively increasing its AI footprint. The Groq deal displays a rising development in Silicon Valley: acqui-hire type agreements, the place firms license expertise however selectively rent founders and prime expertise.The development of buying and hiring
- Google & Character.AI (2024): $2.5 billion licensing deal, however solely employed the cofounders and 20% of workers.
- Amazon & Adept / Microsoft & Inflection (2024): Related talent-focused offers.
- Meta & Scale AI (2025): $14 billion funding for a 49% stake, bringing CEO Alexandr Wang to steer Meta Superintelligence Labs.
- OpenAI & Windsurf (failed deal): A $3 billion near-acquisition collapsed, leaving tons of of staff in limbo whereas Google and Cognition absorbed prime engineers.

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