Most AI chats don’t have any business intent, customers often ask quick questions, and most conversations finish after simply two turns. These findings come from a current evaluation by Dan Petrovic, director of AI search engine marketing company Dejan, who examined thousands and thousands of conversational turns to indicate how folks really use AI assistants.
Why we care. As SEOs and entrepreneurs race to “optimize for AI,” Petrovic’s evaluation suggests the trade is misreading how folks really use AI assistants. Most chats perform as multi-step duties, not keyword-style queries. And customers aren’t flooding AI with “purchase” queries – they’re exploring issues and evaluating choices.
By the numbers. Petrovic analyzed 4.4 billion characters, 613 million phrases, and three.9 million dialog turns:
- Median chat: 2 turns (a fast query, fast reply).
- Averages disguise a protracted tail of heavy periods pushed by customers pasting paperwork for summarization or evaluation.
- Median phrases per session: 430
- Greater than 80% of chats are beneath 1,000 phrases.
- Solely 4.2% exceed 2,500 phrases, and these usually signify probably the most complicated, highest-value duties: enhancing, coding, tutoring, and knowledge evaluation.
- Imply phrases: 732
- That is closely skewed by lengthy doc drops.
- Assistant output: ~1.5x the person’s.
- Median person contribution: 16-17% of the dialog.
How folks really use AI assistants. Petrovic categorised 24,259 periods throughout 42 intent classes and located that the majority AI chats aren’t business – 64.6% sit outdoors any buy funnel. Customers write, brainstorm, plan, be taught, analyze, or just chat. Right here’s the breakdown:
- Different: 25%
- Jailbreak makes an attempt, roleplay situations, and extremely specialised requests dominated right here.
- Brainstorming: 7.7%
- Planning: 6.5%
- Dialog / emotional assist: 6.2%
- Evaluation: 5.7%
- Studying: 4.7%
- Transformation (summaries, translations): 4.6%
- Creation (writing, code, docs): 3.9%
35.4% of chats confirmed any business intent. And most had been early funnel. Different findings:
- Consciousness (10%) and consideration (8.5%) collectively made up 18.5%, which Petrovic highlighted because the strongest territory for product content material.
- Submit-purchase wants (5.1%) outranked transactional assist (4.8%), discovery (4.1%), and choice assist (2.8%), indicating that customers turned to AI extra for “how do I exploit or repair this?” than “ought to I purchase this?”
Backside line. AI assistants are used much more for creation, cognition, and dialog than for commerce.
The report. How do folks use AI assistants?
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