Integrating Superior AI Fashions with Excessive-Efficiency Computing Powered by Snapdragon Cockpit Elite Platform, LG Units New Requirements for AI-Outlined Car Period
SEOUL, South Korea, Dec. 11, 2025 /PRNewswire/ — World mobility expertise chief LG Electronics (LG) will unveil its new AI Cabin Platform at CES® 2026, Jan. 6-9 in Las Vegas. Designed to run on automotive high-performance computing (HPC) methods, this revolutionary in-vehicle resolution leverages generative synthetic intelligence (AI) and is powered by Qualcomm Applied sciences Inc.’s Snapdragon® Cockpit™ Elite.
The LG AI Cabin Platform might be demonstrated for the primary time on the LG Car Answer Firm’s personal CES showcase the place company can expertise a digital cockpit that includes the brand new platform and preview the AI-defined car (AIDV) – the brand new mobility paradigm past the software-defined car (SDV), in accordance with Seok-hyun Eun, president of the LG Car Answer Firm.
“Based mostly on our confirmed expertise and international belief, LG will proceed increasing partnerships with innovators like Qualcomm Applied sciences to drive future mobility past the SDV to the AIDV,” Eun mentioned. “With the LG AI Cabin Platform, we’re creating mobility that not solely understands drivers, however responds proactively to their wants and preferences, making each journey uniquely private.”
The LG AI Cabin Platform applies generative AI fashions – equivalent to imaginative and prescient language fashions (VLMs), massive language fashions (LLMs) and picture technology fashions – to LG’s in-vehicle infotainment (IVI) system, opening the door to a brand new period of clever, context-aware driving experiences.
Leveraging the high-performance compute capabilities supplied by Snapdragon Cockpit Elite, all AI calculations are processed on-device and throughout the car, eliminating the necessity to talk with exterior servers. This allows real-time, extra steady operation whereas enhancing privateness and information safety by eradicating cloud-related vulnerabilities.
The LG AI Cabin Platform analyzes the driving setting and the motive force’s situation utilizing information from inside and exterior car cameras, enabling real-time customized help. For instance, if a close-by car begins merging and the system detects that the motive force has not but seen it, the platform can proactively situation a tailor-made alert: “A automotive is merging forward. Please preserve your eyes on the highway and drive safely.”
The platform additionally helps producing personalized infotainment person interfaces that adapt to exterior situations. If the motive force is listening to music on a snowy night, the system can generate an identical background for the music playback display – equivalent to snow falling between streetlights or a festively-decorated village – and supply context-aware options like: “It is a ravishing snowy evening. Shall I like to recommend some winter-themed songs?”
Earlier this 12 months at CES 2025, LG and Qualcomm Applied sciences highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing resolution that integrates IVI and superior driver help methods (ADAS) right into a single management unit. Based mostly on Qualcomm Applied sciences’ Snapdragon Journey™ Flex System-on-Chip (SoC), the platform consolidates numerous car features into one controller, incomes reward for attaining each price effectivity and superior efficiency.
In regards to the LG Electronics Car Answer Firm
The LG Car Answer (VS) Firm is bringing LG’s distinctive human-centered improvements to the automotive business. As a trusted and revolutionary companion, the corporate supplies clever options together with head models, shows, connectivity, ADAS imaginative and prescient methods, and software program options for software-defined automobiles. Dedicated to “Driving Higher Future Mobility,” the corporate has diversified its portfolio to additional strengthen its capabilities, together with automotive lighting methods, e-powertrain, and cybersecurity. For extra data, go to www.LG.com/international/mobility. To remain updated with the newest information, subscribe to the LG mobility publication, LG Loop, at www.LG.com/international/mobility/publication and observe the LG VS Firm LinkedIn channel at www.linkedin.com/firm/lgvehiclesolution.
About LG Car Elements USA
Based mostly in Troy, Mich., LG Electronics Car Elements USA is the U.S. engineering and gross sales group below the LG Electronics Car Answer Firm, which brings human-centric improvements to the automotive business. In the USA, the corporate supplies clever options together with in-vehicle infotainment, show, connectivity and ADAS, in addition to platfr for Software program Outlined Autos and the AI-Outlined Autos of the long run. www.LG. com/international/mobility.
Media Contact:
LG Electronics USA
John I. Taylor
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[email protected]
www.LG.com
SOURCE LG Electronics USA
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