LG has introduced plans to unveil its new “AI Cabin Platform” at CES 2026, scheduled for January 6-9 in Las Vegas. The brand new automotive answer integrates generative synthetic intelligence into car infotainment methods and is powered by Qualcomm Applied sciences’ Snapdragon® Cockpit™ Elite.
In keeping with the corporate, the platform will probably be displayed at a non-public showcase through the occasion, demonstrating a transfer towards what LG phrases the “AI-defined car” (AIDV).
On-System Generative AI
The AI Cabin Platform makes use of varied generative AI fashions, together with Imaginative and prescient Language Fashions (VLMs), Massive Language Fashions (LLMs), and picture technology applied sciences. These are designed to run straight on the car’s high-performance computing (HPC) system.
By leveraging the processing energy of the Snapdragon Cockpit Elite, all AI calculations happen domestically throughout the car relatively than speaking with exterior servers. LG states that this on-device method is meant to make sure steady, real-time operation whereas minimizing knowledge privateness and safety dangers related to cloud connectivity.
Context-Conscious Options
The platform is designed to research knowledge from each inner and exterior cameras to evaluate the driving setting and the driving force’s situation. This enables for real-time help and interface customization.
LG supplied particular examples of the system’s capabilities:
- Security Alerts: If the system detects a merging car and determines the driving force has not observed it, it may well challenge a particular verbal warning, reminiscent of, “A automotive is merging forward. Please hold your eyes on the highway.”
- Adaptive Infotainment: The system can modify the consumer interface primarily based on exterior elements. For example, throughout snowy climate, the platform can generate a winter-themed background for the music show and counsel related playlists.
Continued Collaboration with Qualcomm
This announcement marks a continuation of the partnership between LG and Qualcomm. At CES 2025, the businesses introduced a joint high-performance computing answer primarily based on the Snapdragon Journey™ Flex System-on-Chip (SoC). That platform targeted on consolidating in-vehicle infotainment (IVI) and superior driver help methods (ADAS) right into a single management unit.
The brand new AI Cabin Platform builds on this basis, using Qualcomm’s newest automotive {hardware} to assist extra superior generative AI features.
Commenting on this, Eun Seok-hyun, president of the LG Car Resolution Firm, stated:
Based mostly on our confirmed know-how and international belief, we’ll proceed increasing partnerships with innovators like Qualcomm Applied sciences to drive future mobility past the SDV to the AIDV. With the AI Cabin Platform, we’re creating mobility that not solely understands drivers, however responds proactively to their wants and preferences, making each journey uniquely private.
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