After a stellar yr final yr, the place 4 groups within the Indian Premier League (IPL)–Chennai Tremendous Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB)–crossed the $100 million model worth milestone for the primary time, the league witnessed a decline of 20% in its ecosystem worth.
In accordance with an IPL 2025 report by Model Finance, IPL’s ecosystem worth dropped from $12 billion in 2024 to $9.6 billion this yr, amidst geopolitical tensions within the area and uncertainty brought on by the mega-auction and subsequent group reshuffles. The final time the league noticed a drop in model worth was in 2020 through the Covid-19 pandemic and the ensuing bio-bubbles.
Regardless of this, the IPL achieved a groundbreaking on-line broadcasting report, with over 384.6 billion minutes of watch time within the 2025 season, highlighting the league’s optimistic evolution in engagement and accessibility.
“The IPL stands as a testomony to the perseverance and transformative energy of sports activities within the face of unstable geopolitical environments,” stated Ajimon Francis, managing director, Model Finance. “Regardless of a loss in momentum and a 20% model worth drop, the league navigated regional conflicts and demonstrated a promising evolution in worth creation reflecting sturdy engagement on and off the sector.”
MI emerged as essentially the most precious group model at $108 million and the third strongest with an 85/100 Model Power Index (BSI) rating. Final yr, CSK reigned supreme with $122 million model worth.
Model Finance famous that CSK had slipped down essentially the most precious ranks, rating third because of uncertainties round group composition, management readability, and participant mixtures all through the season. Nevertheless, its on-field struggles within the IPL 2025 season haven’t dented the model’s energy because the franchise stays the strongest within the league for 3 years in a row, with a BSI rating of 92.6/100, due to its passionate fan base, digital engagements and dependable sponsors.
Royal Challengers Bangalore’s (RCB) championship win after an 18-year drought helped it turn into the second most dear model at $105 million. The group additionally climbed to second place within the model energy rankings with a BSI rating of 89.5/100, pushed by the help of an excellent fan base, progressive engagement initiatives, and a powerful digital presence.
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