Highlighting Last Week’s Key Developments in Retail Tech


foodora

foodora, an online food delivery brand owned by Delivery Hero, has notched up a first in Czechia with Starship Technologies.

The pair have started testing robot delivery in the streets of District 8 of Prague, with McDonald’s onboard as a partner.

In a LinkedIn post, foodora said: “Backed by Starship’s global expertise and the support of local municipalities, we are proving how modern tech can shape the future and make daily life better for the communities.”

It added: “This pilot project is a major milestone for the country, allowing us to explore how autonomous tech handles real-world scenarios, specifically testing hot food delivery in collaboration with McDonald’s Czech Republic.”

Dior

Scandit and Hardis Supply Chain have partnered with Dior to boost its warehouse operations including optimisation of its workflows with the addition of real-time insights.  

Scandit’s MatrixScan Count embedded into Hardis WMS (formerly Reflex WMS)  warehouse management software (WMS) enables logistic chain reliability between warehouses and stores, which has reduced shipping control time by 85%.

With MatrixScan Count, warehouse teams now capture multiple barcodes simultaneously through Dior’s Order Preparation app. The data captured is verified in Hardis WMS and instant feedback appears on‑screen via augmented reality (AR), guiding warehouse operators with intuitive user interface gestures. 

In addition, MatrixScan Find is deployed during the order preparation process in the warehouse and in-store price updates to easily locate the correct item via an AR overlay. Currently a manual process, this will increase workflow speed and accuracy for store associates.   

With Scandit and Hardis WMS deployed on handheld computers, workers are able to automate a variety of other warehouse workflows including receiving on their existing devices. Damaged, poorly printed and even partially visible barcodes can be read which increases user productivity and streamlines day-to-day tasks thanks to Scandit’s AI powered advanced barcode scanning.  

Crew Clothing

Crew Clothing has expanded its use of Retail Store Excellence from Cegid across its 124 stores, while also supporting sister brands Ben Sherman (15 locations) and Salt Rock (78). 

The platform consolidates task management, store communications and photo led visual merchandising and feedback in one place. This enables head office to have real-time visibility across the estate and for stores, an easier, more consistent way to work that frees their time to spend with customers.

Before deploying Cegid Retail Store Excellence, stores relied on spreadsheets, email threads and manual follow-ups. Today, communications, tasks and checklists are digitised and two way, allowing store teams to surface issues, request help and share progress instantly, vital for a business where stores remain a major growth engine and Click & Collect is a core customer promise.

“Cegid Retail Store Excellence has become the operating system for our stores,” says Bailey Collett, Operations Coordinator at Crew Clothing.

“We simply couldn’t run retail operations at our current scale and pace without it. It gives every colleague, from store managers to sales advisors, the clarity, consistency and real time information they need, so they can focus on customers rather than chasing emails and spreadsheets.”

Weis Markets

Weis Markets is partnering with Toshiba Global Commerce Solutions and implementing ELERA Security Suite with the aim of enhancing loss prevention measures and improving the overall customer experience.

ELERA Security Suite is now operational across self-checkout lanes in all 199 Weis locations, with plans to extend the technology to dual use and cashier lanes. The offering includes ELERA Loss Prevention and Produce Recognition.

“Our goal is to upgrade our technology stack and invest in Security Suite to provide a frictionless experience for our customers. Our customers have embraced produce recognition, with over 94% selecting to use it at self-checkout,” says Greg Zeh, CIO and SVP at Weis Markets.

“We are one of the first retail chains with ELERA Security Suite across our stores, ensuring speed, privacy, and performance. It is already strengthening real-time loss prevention.”

Klarna

Swedish FinTech firm, Klarna, has launched a new feature Tap to Pay across 14 European markets.

Utilising NFC technology, Tap to Pay turns the Klarna app into a contactless wallet, letting consumers set up a buy now pay later plan and pay with a tap, all in one place, without adding their card to another wallet or switching apps at checkout.

The move builds on the new debit first Klarna Card, now used by more than four million consumers. This is debit by default, with the option to activate credit when needed within the company’s app, and is accepted at over 150 million merchant locations worldwide through Visa Flexible Credential.

“Tap to Pay brings us closer to our vision of Klarna being everywhere for everything. Now you can set up a flexible payment plan and tap to pay in seconds, all inside our app. It makes the everyday shopping moments significantly smoother for our Klarna customers across Europe, giving them even more flexibility and choice at checkout,” says David Fock, Chief Product & Design Officer at Klarna.

The offering is now live for Klarna consumers across Germany, Italy, Spain, France, the Netherlands, Finland, Belgium, Austria, Ireland, Portugal, Norway, Poland, Denmark and Sweden, and works on both iOS and Android devices. Support for Klarna Credit Card will be added soon.

Domino’s Pizza

Domino’s Pizza and Havas have released results of what is pitched as the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control powered trivia quiz or game.

The Domino’s campaign presented viewers with a pizza related trivia question: “According to a 2024 national survey, what do Americans choose as their favourite pizza topping?”, along with four possible answers.

Viewers could select their answer using the TV’s remote control, with an onscreen message telling them if they were right or wrong. The quiz section was then followed by a ten second section promoting Domino’s Ultimate Gunpower Chicken pizza, part of the Ultimate Indian Feast.

The campaign delivered an engagement rate of 3.84%, and a 31% uplift in brand consideration. 

GameBreaks launched earlier this year, initially in the US and Canada, rolling out to the UK over the summer.  Advertisers can customise trivia questions, themes, and design elements within GameBreaks ads to align with campaign goals. 

Snapchat

Snapchat has launched Winter Village, a festive AR retail experience in partnership with Chopard, Lancôme and BOSS.

Throughout December, Snapchatters can explore the village’s boutiques and discover new products, just as they would in real-life, before shopping one of the brand’s e-commerce sites.

Chopard invites visitors into a digital reinterpretation of its boutique. Snapchatters can browse displays showcasing the Maison’s watches and jewellery, with each piece revealing its story and craftsmanship through an interactive product card.

Lancôme takes people on a poetic journey through beauty and light. Inspired by the Lancôme Express and its signature soft pink aesthetic.

This AR experience reimagines the luxury perfume store as a glowing train carriage floating above snowy mountains. Inside, visitors wander through a pink and gold interior where each fragrance icon is presented like a precious treasure. Selecting a product reveals the story and inspiration behind each creation.

BOSS, meanwhile, is unveiling its Augmented Factory, a festive space with copper toned walls and wooden crates, animated by a central conveyor belt highlighting the latest BOSS x Steiff collection, an exclusive collaboration where BOSS’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark ‘Button in Ear’.



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