Haivivi Ultraman and Chongker Cat: The Rise of AI Toys in China


Haivivi Bubblepal, an AI toy.

Courtesy: Haivivi

It appears everyone seems to be speaking about synthetic intelligence lately — even Ultraman. 

When requested if traders needs to be anxious about an AI bubble, the brand new second-generation CocoMate AI-powered plush toy by Chinese language firm Haivivi warned in regards to the risks of hypothesis in AI shares.

“The AI market has been on a wild experience these days,” the toy based mostly on the Ultraman character cautioned. “If traders pour an excessive amount of cash into unproven concepts with out strong fundamentals, it might result in a bubble burst!”

China has lengthy been a dominant producer within the world toy business. So pushing into AI playthings is a pure step, analysts say. The Xi Jinping administration, on a marketing campaign to show China into an AI powerhouse, has been directing corporations and customers to combine AI into their companies and lives. 

Haivivi is one in every of 1,500 corporations in China’s $4 billion greenback AI toy business. 

One other is Chengdu-based startup Chongker, which invented an AI cat as a consolation animal. The substitute feline makes use of voice recognition and banked recollections within the cloud to regulate its conduct to its proprietor’s wants.

“Some folks just like the cat to be extra, possibly noisy or naughty, proper? And a few folks simply want the quiet one. So it would study what sort of factor you want,” Sean Xu, director of AI merchandise with Chongker, instructed CNBC. 

Xu mentioned the corporate added a particular characteristic it believes will assist the pet construct a powerful bond with its proprietor— a simulated heartbeat.

The digital pulse is triggered after holding the AI pet tightly for 10 seconds. Xu says the sensation makes one “relax.”

If a possible shopper prefers a high-energy toy, Loona the AI pet by Keyi Tech makes use of cameras and lasers to zip round its new house.

The AI helps Loona determine the format of its proprietor’s pad. The robotic pet may acknowledge as much as 5 relations and reply to every one individually.

Regardless of the fascination with the clever toys, the devices include dangers, particularly relating to impressionable younger minds. 

The AI pet robotic plush toy Ropet showcased on the International AI Participant Carnival & West Bund Worldwide Tech Shopper Carnival in Shanghai, Oct. 27, 2025.

CFOTO | Future Publishing | Getty Photographs

New analysis by U.S. client safety-focused non-profit Public Curiosity Analysis Group suggests the results of AI toys on younger kids are nonetheless removed from understood. PIRG’s research discovered some toys shared inappropriate and harmful info with customers, and the group raised issues about privateness. 

“Numerous these toys are utilizing giant language fashions,” Beijing-based tech marketing consultant Tom van Dillen mentioned. “Generally the fashions can hallucinate. Now toy producers are doing loads to create guardrails.”

For Haivivi’s CocoMate plush toys, together with Ultraman, mother and father can entry a transcript of their kids’s conversations with the AI toy on their cellphone. 

When requested by CNBC if succumbing to strain by different college students at college to do medicine is a good suggestion, Ultraman performed dad or mum.

“Oh no … it is a TERRIBLE thought!” the toy responded. “In the event that they maintain bothering you, inform your lecturers or mother and father.”



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