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As NCS first reported earlier this week, CNBC is ready to rebrand on the morning of Saturday, Dec. 13, 2025, dropping the NBC peacock icon after almost 30 years.
The brand new emblem design was formally unveiled in the course of the inaugural Versant Investor Day on Dec. 4, 2025.
“It’s a logo of the route the place we’re headed and the thrilling new chapter we’re headed into,” mentioned KC Sullivan, president, CNBC, in the course of the investor day presentation. “On daily basis I’m reminded that now, greater than ever, CNBC is a robust, important world model.”
The brand new emblem of CNBC, set to debut on Dec. 13, 2025.
The brand nods to the community’s monetary experience whereas additionally referencing the unique emblem from 1989. The “N” connects the previous with the current and supplies an space to combine the brand new emblem icon within the letter’s destructive house.
The unique emblem of CNBC from 1989.
The brand new upward arrow icon intently aligns with the community’s on-air design language, constructing from the deconstructed sq. movement idea launched within the 2023 on-air redesign, which makes use of the arrow all through as a repeating image and to kind the field holding the CNBC emblem.
And, after all, the arrow ties in properly with enterprise and finance, representing shares transferring up and down on the exchanges. On this case, the icon is pointing in the direction of a great day available on the market with some upward value motion.
The arrow additionally creates a novel tie-back to the previous NBC peacock icon, showing nearly like a chunk of the peacock feather “left behind.”
Typographically, the brand tightly kerns the letters, creating one other nod to the historic emblem.
Commercial
Just like the rebrand of MSNBC to MS NOW, the change drops the proprietary NBC Tinker font – which relies on Candy Sans Professional – for Gotham.
In addition to the customizations on the letter “N,” the letter “B” has additionally been modified to take away a chunk of the letter within the form of a a lot smaller, downward arrow.
Colorwise, the brand new emblem leans into the blue palette the community launched with the 2023 redesign, with the icon utilizing a hue near Neon Blue from the model normal.
On-air, CNBC might want to replace its numerous present opens, which function each the brand and close-up animations of the NBC peacock, for the Dec. 13 rebrand. The studios will even should be up to date to take away the summary peacock references and step-and-repeat logos.
To advertise the rebrand, CNBC will start airing a brand new promo spot on Friday, Dec. 5, trying again on the community’s previous logos and launch.
The spot additionally prominently mentions the total acronym, “Client Information and Enterprise Channel,” reminding viewers that the title will not be tied soley to NBC.
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