ARK Infosolutions and Sapphire Expertise Propel India’s Digital Influencer Revolution with Sanvii

VMPL
Mumbai (Maharashtra) [India], December 17: ARK Infosolutions, along with Sapphire Expertise, has taken a daring step in redefining {hardware} advertising and marketing in India by collaborating with Sanvii, an AI-generated digital influencer created by Xhadow Media, to advertise Sapphire’s newest AMD Radeon graphics playing cards.
As India’s gaming and creator communities develop quickly, Sapphire Expertise and ARK Infosolutions acknowledged the necessity to transfer past conventional product promotions. Partnering with a digital influencer Sanvii – instagram.com/me.sanvii, allowed the staff to faucet into Gen-Z audiences who’re more and more drawn to digital personas, cinematic visuals, and AI-powered storytelling.
The marketing campaign highlighted two flagship merchandise, the Sapphire AMD Radeon RX 9070 XT for players and the Sapphire AMD Radeon AI PRO R9700 for artistic and AI professionals. As an alternative of the standard unboxings or benchmark movies, the content material featured immersive, digitally crafted environments that showcased real-world GPU capabilities in a contemporary, narrative-driven approach.
Sapphire AMD Radeon RX 9070XT Reel: https://www.instagram.com/p/DQ1EMzYkxNV/

Sapphire AMD Radeon AI PRO R9700 Reel: https://www.instagram.com/p/DRG79wCE5zh/
Inside just a few weeks, the marketing campaign generated over 1 million views, sparking sturdy engagement and curiosity round India’s rising digital influencer house.

“Youthful audiences count on manufacturers to be culturally related,” mentioned Swarnalata Bhalerao, Nation Supervisor – Sapphire Division, ARK Infosolutions. “Utilizing AI-generated content material helped us inform a technology-first story that displays the innovation behind our GPUs.”
The marketing campaign was produced by Xhadow Media, an Indian AI studio specializing in digital characters and automatic content material creation. Their superior workflows allowed Sapphire and ARK Infosolutions to realize high-quality, hyper-consistent visuals with out the constraints of conventional manufacturing.
This collaboration marks a major shift in tech advertising and marketing in India, the place AI-powered creativity meets AI-ready {hardware}, making it one of many nation’s first main digital influencer-driven GPU campaigns.
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