Amazon’s $60 Billion Advert Empire: Adtech Companies and Businesses Face Strain

For years, Amazon has relied on shut partnerships with retail-focused adtech corporations to develop its burgeoning advert enterprise. In 2021, Amazon formally launched a program referred to as the Amazon Advert Associate Community that helped match up advertisers with tech corporations and companies that handle advert spend on Amazon. Many of those corporations have been early to construct ad-buying instruments for Amazon, bringing in advertisers to Amazon’s platform to capitalize on the fast progress of retail media.

Now, a few of these tech corporations and companies see indicators that Amazon is pulling away from third events to as a substitute work instantly with advertisers, in line with six sources that ADWEEK spoke to.