Search-led discovery has turn into the first method decision-makers assess instruments throughout AI, SaaS, cloud, fintech, cybersecurity and Business 4.0, as recorded in a report by FTA International. FTA International launched an business report titled B2B Indian Tech Business: Search & Demand Tendencies 2025, analyzing how Indian enterprises uncover and consider know-how options.
The evaluation is predicated on search and visibility knowledge from main metros and fast-growing Tier II industrial hubs.
Based on the examine, AI-related B2B searches grew 35% year-on-year, making AI and machine studying the most important contributors to general B2B tech search exercise. Searches linked to IoT, good factories and industrial automation rose practically 28%, led by Tier II cities. Queries for B2B logistics, stock software program and ERP instruments elevated about 20% year-on-year.
The report notes that Google’s AI Overviews are reshaping on-line visibility, particularly in AI, IoT, fintech and automation classes, rising the significance of zero-click outcomes and structured knowledge.
When it comes to search share, AI and Machine Studying account for 20% of complete B2B tech searches, adopted by fintech and insurtech at 15%, IoT platforms at 12%, and healthcare analytics, manufacturing tech and B2B e-commerce enablement at 10% every. Blockchain represents 6%, whereas quantum computing accounts for 3%.
The evaluation reveals differing developments throughout areas and segments. Metros contribute 66% of complete B2B tech search quantity, however Tier 2 cities are rising practically twice as quick. Bengaluru leads with a 22% share, whereas Pune and Hyderabad present the quickest development. Vernacular B2B tech searches elevated between 20% and 30% year-on-year, alongside an increase of over 20% in close to me queries.
The report additionally finds that 60% of B2B app-related searches are non-branded, indicating discovery-driven behaviour, whereas branded searches proceed to develop. Microsoft Azure, Google Cloud, AWS, Zoho, Salesforce and Freshworks lead general search visibility.
Commenting on the findings, Senthil Kumar Hariram, Founder and Managing Director, FTA International, mentioned, “The B2B know-how ecosystem is coming into a part the place search behaviour is now not linear. Enterprises are discovering options by AI-led solutions, vernacular queries, and localised intent that didn’t exist at this scale even two years in the past. Our report reveals that manufacturers should engineer their presence for this new discovery framework. This implies constructing structured knowledge, creating concise and authoritative content material, and investing in regional and city-specific visibility to seize demand from the following wave of enterprise consumers.”
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