Somasree Bose Awasthi has taken on a new role as Business Unit Head at Hamilton Housewares (Milton), beginning in December 2025. She announced the move on her LinkedIn profile.
Before joining Hamilton Housewares, Awasthi worked as an independent consultant from July to December 2025, supporting small and medium enterprises on marketing strategy, innovation planning, and long-term growth priorities.
She previously served as Chief Marketing Officer at Marico Limited from November 2022 to June 2025. During her tenure, she oversaw brand revitalisation initiatives, new product launches, media optimisation processes, and the development of Marico’s international portfolio for the domestic market. She also contributed to campaigns across brands such as Parachute, Livon, and Saffola.
Prior to Marico, she spent over fifteen years at Godrej Consumer Products Limited in various leadership roles across marketing, homecare, personal care, and aircare categories. Her responsibilities included overseeing brands such as Cinthol, Godrej Aer, Protekt, and Godrej No.1. She led several award-winning product launches and campaigns, including notable innovations in handwash and male grooming categories. Her work earned recognition across multiple industry awards and listings.
Awasthi’s earlier professional experience includes roles at Godrej Sara Lee Ltd., where she handled brands in the household insecticides category, and an internship at CavinKare focused on rural media reach.
With her new position at Hamilton Housewares (Milton), Awasthi steps into a leadership role backed by extensive experience across marketing, brand development, product innovation, and category management.
Leave a Reply