By Suhail Hasanian, Senior Regional Director, and General Manager, MEA, NetApp
As businesses step into 2026, the pace of technological change shows no sign of slowing. Companies are searching for clear direction to navigate new challenges and tap into the possibilities offered by rapid advances in artificial intelligence, cloud solutions and cybersecurity. In response to this, NetApp has gathered perspectives from across its global network and is sharing a set of predictions that reflect practical changes already underway, helping organizations understand what moves will matter most in the year ahead.
In the next year, NetApp expects artificial intelligence to step out of pilot-program status to become a regular tool for business. Companies that succeed will not necessarily be those with the largest data sets but those that can keep data well organized, accessible and secure. NetApp leaders believe that an intelligent approach to managing information will support the move from experiments to real-world impact, making it easier for teams to unlock value from AI across different business areas.
Cloud strategies are also shifting gears. The focus is turning from simply moving apps to the cloud, toward deciding where workloads actually fit best based on performance needs, privacy rules and the data’s location. There is a growing need for flexible systems that handle both local and regional requirements, letting organizations adapt without getting bogged down in administration. Automation and smart policy controls help ease this process, clearing the way for teams to focus on results rather than routine maintenance.
Cybersecurity is gaining even more attention as threats evolve. The report points to increasing demand for earlier detection, faster responses and solid recovery plans. The days when security was tacked on as an afterthought are ending, with businesses embedding smarter protective measures into all their operations from the start. Taking care of data’s accuracy, safety and proper use remains essential, especially as decisions become more data-driven.
Alongside these changes, organizations are looking at ways to make infrastructure simpler and more responsive. Modern tools let businesses adjust capacity, improve access and keep disruption low as their data needs grow. The overall message is clear: being prepared for 2026 means weaving intelligence and agility into every part of the organization so challenges become opportunities.
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