NEW DELHI, Dec 25: Samsung Electronics has dominated out itemizing of its India enterprise for now, saying it would as an alternative concentrate on accelerating synthetic intelligence adoption throughout its merchandise and increasing its shopper finance arm to drive gross sales in probably the most essential progress markets.
In an interview with PTI, JB Park, President and CEO of Samsung Southwest Asia, mentioned the South Korean big is seeking to deepen its manufacturing footprint in India and has utilized below the production-linked incentive (PLI) scheme for parts to fabricate cell phone shows in India.
Samsung runs its largest smartphone manufacturing facility on the earth in Noida, which has advanced right into a key export hub in recent times.
When requested about any chance of IPO, Park mentioned: “No, we wouldn’t have any such plans as of now”.
Whereas different South Korean friends like Hyundai Motor India and LG Electronics have tapped public markets to lift capital and strengthen their native footprint, Samsung locations a choice on inner progress over market-funded enlargement.
The technique displays a twin goal – leveraging AI to distinguish merchandise in a crowded shopper electronics market whereas utilizing financing options to spice up gross sales amid slowing international demand.
Park mentioned Samsung could be adequately funded via its capital requirement for funding in progress alternatives. Apart from IPO, there are completely different means to accumulate capital, reminiscent of institutional borrowings or via company bonds, amongst others.
“So, there are a number of choices that you may get the working capital in place. So, IPO isn’t the plan for Samsung,” he mentioned.
By prioritising operational enlargement over a public itemizing, Samsung is signalling confidence in long-term progress potential in India whereas sustaining tighter management over its strategic and monetary course.
Park mentioned Samsung is seeking to broaden its interest-free finance scheme to dwelling home equipment. It at the moment sells smartphones on interest-free month-to-month EMIs, and the identical is now being expanded to televisions and washing machines.
“Greater than 40 per cent of smartphones have been offered on Finance + (Samsung EMI scheme),” he mentioned.
When requested what progress Samsung expects on this section, Park mentioned:” This section (Finance +) is rising 10 per cent yearly”.
This scheme is a really huge “progress engine” for Samsung India to develop within the rural markets of the north and northeast.
Park mentioned AI will probably be a cornerstone for future Samsung merchandise. A few of these will probably be showcased on the CES 2026, the world’s largest shopper electronics and IT exhibition, in Las Vegas subsequent month.
He mentioned the corporate’s AI home equipment are getting into a “new turning level”, delivering smarter, extra personalised experiences that improve on a regular basis dwelling.
Samsung may even spotlight improvements in TV expertise at its “The First Look” occasion on January 4, 2026, in Las Vegas, he added.
At CES, Samsung will unveil upgrades throughout its AI equipment lineup, together with the AirDresser, Laundry Combo, WindFree Professional Air Conditioner, and the flagship Jet Bot Steam Extremely robotic vacuum.
The enhancements mix AI-powered customisation with {hardware} enhancements to supply smarter cloth care, intuitive temperature management, and seamless cleansing experiences tailor-made to consumer existence.
Within the kitchen, Samsung will showcase the upgraded AI Fridge Household Hub, integrating Google Gemini for the primary time. The brand new AI Imaginative and prescient improves on-device meals recognition, increasing the forms of contemporary and processed meals the fridge can determine and handle, providing a extra versatile and complete kitchen expertise.
Samsung may even broaden its Micro RGB TV lineup, introducing the following era of show expertise geared toward setting new requirements for premium dwelling viewing.
Highlighting its international AI ambitions, Park famous that Samsung employs over 10,000 engineers in India throughout three R&D centres and a design centre, contributing to each native and international product improvements. (PTI)
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