Ayekart, an integrated agri-food network, has launched Aantriva, a unified AI-enabled platform aimed at bringing efficiency, transparency and intelligence to the country’s fragmented agri-food value chain.
For farmers and FPOs, the platform strengthens market linkages, improves price discovery, and connects suppliers with verified buyers. It also provides GIS-based weather and crop intelligence, climate advisory services, and faster payment settlements. By creating a verifiable transaction trail, the platform helps build credit histories and supports income improvements of up to 10%.
For processors, manufacturers and FMCG brands, Aantriva offers data-driven procurement planning, demand forecasting, inventory optimisation and real-time insights on consumption and demographics to support efficient sourcing, product planning and regional strategies.
For banks and financial institutions, the platform provides verifiable transaction trails, smart contracts and merchant network visibility, enabling accurate risk assessment and customised financial products, including PSL loans and insurance.
By bringing structured intelligence into a traditionally fragmented system, Aantriva supports more predictable procurement, better demand alignment, traceable movement of goods, and reliable transaction trails for financial institutions. As the network expands, it is expected to create stronger supply-chain linkages, reduce avoidable losses, and provide stakeholders with the information they need to take timely, market-aligned decisions.
Debarshi Dutta, Co-founder and CEO, Ayekart, said, “Aantriva leverages data on weather, prices, GIS and government policies to deliver predictive insights on crop intelligence, price discovery, and weather forecasting. It also helps reduce the carbon footprint across the value chain by enabling efficient route planning for transportation and supply movement.”
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