Dec. 6, 2025, 4:13 a.m. CT
Texas Tech fans and alumni now have a new place to shop for Red Raider gear — just in time for those last-minute holiday gift.
On Dec. 5, the university dropped a curated, designer-crafted lifestyle merch collection called Evermore Exclusives — named after the university’s award-winning magazine.
“The collection is unlike anything Texas Tech has offered before,” said Matt Dewey, vice president for Marketing & Communications. “We set out to create premium merchandise that feels elevated, distinctive and authentic to our story. These pieces are produced with great attention to detail, making them special keepsakes for anyone who loves Texas Tech.”
From sweatshirts, hats and T-shirts to YETI tumblers and a one-of-a-kind letter jacket, according to the university, Evermore Exclusives offers premium, distinctive merchandise fans won’t find anywhere else with each piece featuring elevated design, exclusive detailing and craftsmanship that reflects the pride and spirit of Texas Tech.
“Texas Tech’s history and traditions are deeply meaningful to our community, and this collection provides a new way for Red Raiders to express that connection,” said Lawrence Schovanec, president of Texas Tech. “Evermore Exclusives reflects the quality, character and pride that define our students, alumni and supporters, and we’re proud to introduce it.”
Some items within the collection include exclusive collaboration with Settlemier’s Award Jackets on a letter jacket — available in red or gray — adorned with custom Texas Tech patches, logos and iconic phrases such as “Fight Raiders Fight” from the school fight song.
Other exclusive collaborations include Oxford Pennant, YETI, Blackwing and Daniel Luu hats with — Daniel Luu hats being relased in multiple styles and produced in limited, individually numbered production runs of /100, /200 and /300.
Those interested can either stop by the merch shop on the second floor of the Administration Building, or at the Texas Tech DFW site, or visit online at EvermoreExclusives.com.
Mateo Rosiles is a reporter for the Lubbock Avalanche-Journal and USA TODAY Network in Texas. Got a news tip for him? Email him: mrosiles@lubbockonline.com.
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