Vineeta Singh, founder and CEO of SUGAR Cosmetics, redefined inclusivity in India’s $20 billion beauty market in 2025, with her brand achieving a INR 1,640 crore ($195 million) valuation after a Series D funding round contributing to its total $96.3 million raised. As a Shark Tank judge, Singh invested in several women-led pitches this year, amplifying her role as a catalyst for female entrepreneurship. SUGAR’s matte lipsticks and bold eyeliners, tailored for Indian skin tones, captured significant market share in urban millennials.
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