ABU DHABI: As an alternative of ready for the way forward for media, Abu Dhabi is constructing it. The town performed host this week to main names from media and leisure industries on the Bridge Summit, aptly named for looking for to place the emirate on the intersection between new-age media, innovation and funding.The three-day occasion at Abu Dhabi Nationwide Exhibition Centre from Dec 8 to 10 buzzed with power, new concepts, collaborations and MoU offers as 1000’s of content material creators, media manufacturers, communicators, tech builders, AI innovators, traders and teachers — who’ve been working in isolation — converged to brainstorm concepts, analyse future traits within the media {industry} and talk about methods to monetise them. Easy methods to get across the related dangers of privateness violation, pretend information and narratives, defamatory content material and on-line harassment have been a pure corollary to the discussions.The thought of Bridge Summit originated at a lunch assembly in Abu Dhabi earlier this 12 months between Sheikh Abdulla Bin Mohammed Bin Butti Al Hamed, chairman of UAE Nationwide Media Workplace, and Richard Attias, the Moroccan occasions producer related to the Clinton International Initiative, Nobel Laureates Convention and Davos Discussion board. The 2 mentioned how UAE might give media, creators, tech innovators, social media retailers and traders a platform to attach and construct the way forward for media. Eight months later, that dream become actuality with Bridge Summit.Al Hamed, in his opening tackle, outlined Bridge Summit’s mission to unite media, expertise, finance, and tradition in constructing a extra trusted, inclusive, and resilient info order.Chatting with TOI on the sidelines of the summit, Jamal Mohammed Obaid Al Kaabi, DG, UAE Nationwide Media Workplace and Bridge Alliance vice-chairman, stated the discussion board seeks to safe a win-win state of affairs for all, be it govts, media, content material creators, social media platforms, avid gamers, traders and expertise suppliers. “We are attempting to assist everybody — those that have a narrative to achieve manufacturing, an organization to achieve a buyer and govts to know what’s occurring available in the market”.He added: “We consider that Bridge could be the model that folks will belief and have a look at sooner or later. We will join it with media initiatives all over the world. We consider that constructive narrative could be supported by way of Bridge”.The worldwide media and leisure {industry} generated over $2.8 trillion final 12 months, with gaming alone rivaling movie and tv at practically $200 billion. Streaming continues to reshape consumption, whereas practically 70% of content material creators are already utilizing AI instruments.Rubbing shoulders on the summit have been former heads of state, journalists, representatives of social media platforms, AI innovators, gaming builders, entrepreneurs and media influencers from throughout the globe; actors Priyanka Chopra Jonas and Idris Elba and footballer Gerard Pique lent it star energy.Over three days of hearth chats, panel discussions, workshops and MoU signing, content material creators and influencers took classes from specialists and friends on how one can inform their tales higher and maintain their viewers’s consideration until the final body.With synthetic intelligence (AI) instruments revolutionising the media house and content material creation {industry}, engagements delved into how one can preserve a considered stability between human intelligence and synthetic intelligence whereas tailoring content material to go well with customers’ preferences and a focus span.Classes mirrored on how the standard print and TV journalism is being quickly taken over by digital information content material. Justin Smith, CEO of impartial world information firm Semafor, predicted that human journalist will proceed to be related as the first useful resource for unique info, however should study to harness the ability of AI so as to add worth. Richard Attias, who’s on the Bridge board of administrators, had a phrase of warning: “Human intelligence must all the time problem synthetic intelligence. We shouldn’t be shedding the management of AI, which is sort of a robotic”.In accordance with UK journalist and broadcaster Emily Maitlis, agenda-based journalism is inevitable within the age of social media as one with a louder voice and attain, who can put out his model of the story extra convincingly, tends to regulate the narrative. Adeline Hulin, chief of media and data literacy unit at Unesco, revealed {that a} world survey had discovered that 62% customers don’t do any fact-checking earlier than forwarding info on-line; most content material creators are unaware of the worldwide requirements of freedom of expression; and simply 20% customers report hate speech. “Unesco has developed a worldwide curriculum for media info literacy. We’re working to combine it with formal schooling and getting native companions to organise hackathons,” she stated.Former deputy PM of UK Oliver Dowden advocated industry-led accountability over sweeping regulation, saying there ought to be “clear guardrails” as creator content material turns into the first supply of knowledge for younger audiences.Al Kaabi stated Bridge Summit is only the start and “pop up” occasions shall be held every coming quarter throughout America, Asia, Europe and Africa. “We wish to maintain a mini-Bridge in India. Additionally, there shall be extra of Bollywood, not simply Priyanka, on the subsequent version of the summit right here,” he stated.(The author was in Abu Dhabi on the invitation of Bridge Alliance)
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